MC.EINDEPENDENT IDEAS. OUT IN THE WORLD.
MAIN
CHARACTER
ENERGY
AN INDEPENDENT CREATIVE COMPANY.

MAKEA SCENE.

Brands. Films. Characters. Things.
We make the idea happen.

OUR FIRST DROP. MEET FIRST BURN
MAIN CHARACTER ENERGY / MUMBAI
THE CAST01 BLACKOUT02 GOLDEN HOUR03 AFTER DARK04 OFF SCRIPT
OUR FIRST MAIN CHARACTERENAYA / CLAWS OUT.
Claws Out: Enaya in red and pearls with a black cat, the Main Character Energy key visual

SWEET FACE.
SHARP INSTINCTS.

Meet Enaya.
Our first Main Character.

Soft mornings. Strong opinions. A little trouble after dark. A character with her own taste, her own rituals and absolutely no interest in fading into the background.

Her world already has a first drop. FIRST BURN brings four of her moods into your space.

STEP INTO HER WORLD FOLLOW ENAYA ↗
02 / AN IDEA IN THE PUBLIC INTEREST LIVE AT TUKARAM.IN
TukaRam’s illustrated portrait in cream and black against a widescreen red campaign backdrop
PUBLIC IDEAS / BY MAIN CHARACTER ENERGY

SEE IT.
SNAP IT.
TUKARAM IT.

Outrage shouldn’t end in the group chat.

EXPLORE TUKARAM

Bad food. A suspect product. TukaRam helps you document what happened, prepare a consumer complaint and find the official reporting route.

An independent initiative by Main Character Energy.
Not a government website. Official complaints go to the relevant authorities.
THE COMPANY BEHIND THE CHARACTERSMUMBAI / OPEN TO POSSIBILITY

LESS TALK.
MORE
“WHO MADE
THAT?”

Main Character Energy is an independent creative company. We make things people have a reason to notice.

Give us a brand with ambition. A brief that needs a different answer. An idea too interesting to leave in a deck.

We find its point of view. Build its world. Make the thing. Then put it out there.

01 / FOR BRANDS

GIVE THEM
SOMETHING
TO TALK ABOUT.

A name with nerve. An identity with presence. A campaign, film or experience that gives people a reason to care. We take the idea from first thought to out in the world.

BRING US THE BRIEF ↗
02 / FOR OURSELVES

WE BACK
OUR OWN
IDEAS, TOO.

Characters with a world of their own. Products you can bring home. FIRST BURN by Enaya is the first drop: four moods, four scents, one very real box.

MEET FIRST BURN ↗
03 / BECAUSE SOMEONE SHOULD

SEE A PROBLEM.
MAKE
A START.

Some ideas begin with “why is this still so difficult?” TukaRam is ours: a simpler place to start a consumer complaint. Useful can have an attitude, too.

TUKARAM IT ↗
TASTE FIRST. TOOLS SECOND.

A point of view is the starting point. We use craft, technology and AI to take it somewhere. The work is what you came to see.

FOR BRANDS. FOR PEOPLE. FOR WHAT’S NEXT.

GIVE US
SOMETHING
TO MAKE?

A new brand. A different direction.
An idea that won’t leave you alone.

BRING IT ON